How to plan a country club anniversary film members will watch for decades
A planning guide for your club’s 50th, 75th or 100th: the timeline, the committee, the archives, the interviews and the premiere night that turn a milestone into a film members keep.
Construction marketing videos: how contractors use video to win bids
iPhone photos don’t win big bids. Here are the five construction marketing videos that do, what goes in each one, where to put them and how to tell if they’re working.
White-label video production for agencies: say yes to every brief
How agencies use white-label video production to say yes to more video work without adding headcount: what it really means, how a project runs and the red flags to check before you pick a partner.
Construction progress videos: what to film at every phase of the build
A phase-by-phase shot plan for construction progress videos, from site clearing to ribbon-cutting: what to film, what each clip is for, how often to shoot and how it all becomes a Project Recap.
Private club membership videos: what prospective members want to see
Prospective members weigh culture before the course. Here’s what to put in a private club membership video: the shot list, who should speak, how long to make it and where it should live.
How to write a video production brief: the agency checklist
A copyable video production brief for agency producers, section by section: the business problem, audience, deliverables and aspect ratios, mandatories, access and safety, schedule, approvals and a budget range.
Real estate development videos: sell the project before it’s built
Investors, the town, future tenants and the build team each need something different from your project’s video. Here’s what to shoot for each audience, and when, from acquisition to ribbon-cutting.
Private club video production for yacht, beach, city and racquet clubs
Golf clubs aren’t the only private clubs worth filming. Here’s what to shoot at yacht, beach, city and racquet clubs, which films fit, and how to plan around water, weather, drones and members.
Construction drone video in New Jersey: rules, airspace and shots that sell
What a GC or developer should know before a drone flies over a New Jersey jobsite: Part 107, controlled airspace, crews and state law. Plus the aerial shots that sell and a preflight checklist.
Filming at a private club: a member privacy and consent protocol
A practical protocol for GMs, boards and communications directors: who approves the shoot, how to tell members, when you need a release, where cameras stay out, and how the finished film gets approved.